← All identitiesDemonstration concept
Organic / Boutique

Learning Centre

Selected direction / BA path through pages

Discovery notebook

Photorealistic composite placing the exact vector mark on a material scene.

Activity box

A second material using the same vector master and localised wordmark.

A path through pages.

Two asymmetric book wings and a small constellation create a flexible identity for learning through play.

Fictional business · original demonstration design

Demonstration applications: a vector interface and photorealistic composites. Material scenes are generated interpretations of the branding; vector variants are shown separately.

02 / Demonstration concept

Two ideas. One considered choice.

Selected direction preview

Selected direction B: Two asymmetric book wings and a small constellation create a flexible identity for learning through play.

Learning Centre - direction-b
A path through pages
03 / Demonstration concept

One character. Different roles.

Logo variation
Learning Centre - Primary logo
04 / Demonstration concept

The logic behind the form.

Learning Centre - construction
The primary mark preserves the approved B geometry. The compact variant strengthens strokes and removes secondary details for small sizes.
The original demonstration: Learning Centre
The original demonstrationPreserved unchanged as the starting point.
05 / Demonstration concept

Colour with a defined role.

#4C4163Primary / text
#F7F0E1Background / paper
#D9A84FAccent
#6BA8A1Secondary
#9B8CAASupporting

Use the dark colour on the light background for body text. Accents support the mark and large graphic areas; they do not replace readable text.

Typography with character.Learning Centre - Typography with character.

Аа Бб Вв Гг Дд / Aa Bb Cc Dd
0123456789 & →

Primary typeface
Noto Sans / Bitstream Charter
Supporting typeface
Noto Sans
Tracking / heading and label
Optical spacing / outlined wordmarks
Role
Expressive mark, readable copy, measured labels.

Logo wordmarks use outlined, optically spaced letterforms. Masters have no installed-font dependency. Page copy uses a system fallback.

06 / Demonstration concept

From a mark to a presence.

Activity screen

Demonstration activity selection without children’s data.

07 / Demonstration concept

Form tells its story in motion.

Completed mark. Play to see the construction.

08 / Demonstration concept

A visual language for your business.

A path through pages. Selected direction B: Two asymmetric book wings and a small constellation create a flexible identity for learning through play.

These concepts demonstrate creative capabilities. Specific scope, applications, animation and price are agreed separately.

Discuss your identity← All identities

Demonstration applications: a vector interface and photorealistic composites. Material scenes are generated interpretations of the branding; vector variants are shown separately.