← All identitiesDemonstration concept
Organic / Boutique

Floral Atelier

Selected direction / BLotus

Lotus in relief paper

A matte paper interpretation of the lotus on sage stock, with linen and soft natural light.

An open lotus blossom.

A symmetrical lotus with layered pointed petals creates a clear floral atelier mark.

Fictional business · original demonstration design

A conceptual material interpretation of the lotus in relief paper. The image is generated; vector variants are shown separately.

02 / Demonstration concept

Two ideas. One considered choice.

Selected direction preview

Selected direction B: A symmetrical lotus with layered pointed petals creates a clear floral atelier mark.

Floral Atelier - direction-b
Lotus
03 / Demonstration concept

One character. Different roles.

Logo variation
Floral Atelier - Primary logo
04 / Demonstration concept

The logic behind the form.

Floral Atelier - construction
The primary mark preserves the approved B geometry. The compact variant strengthens strokes and removes secondary details for small sizes.
The original demonstration: Floral Atelier
The original demonstrationPreserved unchanged as the starting point.
05 / Demonstration concept

Colour with a defined role.

#3F4B3BPrimary / text
#F3EEE1Background / paper
#B97766Accent
#D4B88BSecondary
#8C9D7CSupporting

Use the dark colour on the light background for body text. Accents support the mark and large graphic areas; they do not replace readable text.

Typography with character.Floral Atelier - Typography with character.

Аа Бб Вв Гг Дд / Aa Bb Cc Dd
0123456789 & →

Primary typeface
Noto Sans / Bitstream Charter
Supporting typeface
Noto Sans
Tracking / heading and label
Optical spacing / outlined wordmarks
Role
Expressive mark, readable copy, measured labels.

Logo wordmarks use outlined, optically spaced letterforms. Masters have no installed-font dependency. Page copy uses a system fallback.

06 / Demonstration concept

From a mark to a presence.

Bouquet enquiry

Demonstration mobile catalogue leading to an enquiry.

07 / Demonstration concept

Form tells its story in motion.

Completed mark. Play to see the construction.

08 / Demonstration concept

A visual language for your business.

An open lotus blossom. Selected direction B: A symmetrical lotus with layered pointed petals creates a clear floral atelier mark.

These concepts demonstrate creative capabilities. Specific scope, applications, animation and price are agreed separately.

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A conceptual material interpretation of the lotus in relief paper. The image is generated; vector variants are shown separately.